Privacy Statement for GCAL

Last Modified Date: June 11, 2007

Gem Certification & Assurance Lab, Inc. ("GCAL" or "we") has created this privacy statement in order to demonstrate our firm commitment to privacy. The following discloses our information gathering, use and dissemination practices for this website. Please take a moment to review the terms of this privacy statement. By using this website, you agree to accept the terms of our privacy statement. If you do not agree to the terms of our privacy statement, please do not use this website. Unless stated otherwise, this privacy statement applies only to information collected on this website and with respect to the services offered on this website and does not apply to information that we may collect by other means.

Personal Information

Information We May Collect

In order to access certain information, products, services or features contained on this website, you are required to provide personal information such as your name, e-mail address, mailing address and phone number. In addition, we will collect certain personal information if you choose to join one of our message boards (if any) or send questions or comments to us via e-mail. If you choose to post messages in our message boards or other message areas (if any) or leave feedback for other users, we may collect such information about you as you choose to disclose in such forums. Likewise, if other users or third parties send us correspondence about your activities or postings on our message boards (if any) or other areas of this website, we may collect such information into a file specific to you. GCAL may keep a log of inactive account information for an indefinite period of time, in GCAL's sole discretion.

How We May Use Your Information

We will retain and use your personal information for several purposes. For example, we will use your personal information in connection with the performance of our services that you subscribe to on this website (including any customary follow-up or confirmation communications regarding such transactions and the provision of your contact information to prospective purchasers and/or sellers of products offered for sale on this website) and/or responding to your questions and comments. We may also use personal information to ensure compliance with our policies and applicable law.

In addition, we may send you periodic communications by e-mail or regular mail if you do not opt out of receiving them. For example, we may provide you with special offers or information on our products or services. If you wish to opt out of receiving communications from us at any time, we give users the following options for doing so:

  1. Where available, you may indicate that you do not want to receive such mailings at the time you provide your information to us on this website;
  2. You may opt-out at any time by sending an e-mail to unsubscribe@gemfacts.com with "unsubscribe" in the subject line; or
  3. You may opt-out by clicking on the unsubscribe link in our e-mail newsletters or other e-mail communications.

Please note that if you opt-out of receiving marketing and promotional offers from us by e-mail, we may still contact you by e-mail to provide the services you request, to respond to your inquiries and/or with other transactional correspondence.

Disclosure of Personal Information

Please note that we will not share your personal information (whether collected online or offline) with any third parties for their direct marketing purposes.

We may sometimes use other businesses to perform certain services for us, such as processing orders and delivering our products, sending postal mail and providing marketing assistance and data analysis. We may provide personal information to those businesses when that information is necessary for them to complete a requested transaction or otherwise perform their duties.

As GCAL develops, we (or one of our affiliated entities) may buy other businesses or their assets or sell our business or assets. Customer information is generally one of the business assets involved in such transactions. Thus, in the event that GCAL or one of its affiliated entities, or all of their respective assets, are acquired, customer information would be one of the transferred assets.

Finally, we reserve the right to disclose visitor information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other visitors, or anyone else that could be harmed by such activities. This includes our right to exchange information with other organizations in order to protect against fraud and to reduce credit risk. We also reserve the right to disclose visitor information when we believe in good faith that the law requires it.

Message Boards and Other Public Forums

This website may make chat rooms, forums, message boards, and/or news groups available to its users. Please keep in mind that whenever you give out personal information on a message board or other "public" forum, that information can be collected and used by people you don't know. If you choose to voluntarily disclose information on a message board, chat room or other public forum on this website, this privacy statement will not cover such disclosure of information. We urge you to use caution when disclosing any personal information on these venues.

Links to Other Websites

The message boards and other areas of this website may contain links to other websites that take you outside this website. These outside websites are beyond our control. They may send their own cookies to visitors, collect data or solicit personal information. The privacy policies of these other websites may be significantly different from our privacy statement. We are not responsible for the privacy practices or content of these other websites and cannot guarantee the security of any of your personal information collected there.

Aggregate Information

From time to time, we may collect general, non-personal, statistical information about the use of this website, such as how many visitors visit a specific page on this website, how long they stay on that page, and which hyperlinks, if any, they "click" on. We collect this information through the use of technologies such as "cookies" and "IP addresses", which are discussed in greater detail below. We collect this information in order to determine which areas of this website are most popular and to enhance this website for visitors. We may also group this and other information into aggregate visitor data in order to describe the use of this website to our existing or potential business partners, sponsors, advertisers or other third parties, or in response to a government request. However, please be assured that this aggregate data will in no way personally identify you or any other visitors to this website.

IP Addresses and Cookies

In the course of using our website, we automatically track certain information about you. This information includes the URL that you just came from (whether this URL is on our website or not), which URL you next go to (whether this URL is on our website or not), what browser you are using, and your IP address (which is a number that's automatically assigned to your computer whenever you are surfing the web). Many websites automatically collect this information. We use your IP address to help diagnose problems with our server, and to administer our website. Your IP address is used to help identify you. We reserve the right to use IP addresses to identify a visitor when we feel it is necessary to enforce compliance with this website's policies or to protect our service or customers, this website, or others.

Like most websites, our website does use cookies. Cookies are pieces of information that a website transfers to an individual's hard drive for record-keeping purposes. In some cases the cookies are linked to your personally identifiable information. Cookies are used to simplify functions on our website for our users. You can reset your browser to refuse all cookies or indicate when a cookie is being sent. However, please be aware that some features of this website may not function properly or may be slower if you refuse cookies. You may occasionally get cookies from our advertisers or other third parties with links on this website. We do not control these cookies. The use of advertising cookies sent by third-party servers is standard in the Internet industry.

Children Under 13

We do not knowingly collect information from children under the age of 13 on this website and this website is not directed to children. If you are under the age of 13, please do not provide any personal information to us.

Changes to These Terms

The terms of this privacy statement may change from time to time. We will notify you of any material changes to this privacy statement by posting a notice on the homepage of this website, for a reasonable period of time after such changes are made, that this privacy statement has been updated, and by changing the "Last Modified" date at the top of this privacy statement. We encourage you to check this page periodically for any changes. Your continued use of this website following the posting of changes to these terms will mean you accept those changes.

Security

This website has security measures in place to protect the loss, misuse and alteration of the information under our control. If you register for certain of our services, you will be required to create an online account and choose a username and password that will protect your online account information. Access to your online account requires your password. We recommend that you do not disclose your username or password to any other person. All databases are secured behind a firewall. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while GCAL strives to protect your personal information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your personal information.

Reviewing and Updating Your Information

You may review and update your account information by logging in to your account with your username and password at www.gemfacts.com, if applicable, or by contacting us directly at the address set forth below. If we develop message boards and if you join our message boards, you may review and update your message board profile information by first logging in to our message boards at www.gemfacts.com.

Questions

If you have any questions about this privacy statement, the practices of this website, or your dealings with this website, you can contact:

Donald Palmieri
President Gem Certification & Assurance Lab, Inc.
580 Fifth Avenue, Lower Lobby New York,
New York 10036