Press Release

GCAL eLearning Goes Live

GCAL provides free online sales training

New York (January 7, 2008) – GCAL (Gem Certification and Assurance Lab) has launched a free online educational sales training program created to teach the premium benefits of GCAL certified diamonds. A series of web-based courses that are essential training for any diamond salesperson, eLearning provides an in-depth understanding of all of GCAL’s added value, quality and security features.

GCAL eLearning Website

"GCAL is dedicated to using technology to its fullest to create a comprehensive platform to sell diamonds with confidence," says Donald A. Palmieri, President, GCAL. "With the launch of Certified Diamond Exchange (CDE) and eLearning within months of each other, GCAL proves that selling with confidence through guaranteed grading can be augmented with technical savvy."

This online program is divided into three sections for easy comprehension. Simple slideshows with detailed images are a guide through important points, index terms, and diamond vocabulary. The first section, About GCAL, is an overview of the Company’s history, exclusive services and features. This includes categories that describe exclusive Gemprint® technology, laser inscriptions, direct assessment light performance, and photomicrographs, among others.

The second section, The GCAL Certificate, focuses on product. Salespeople can learn the ins and outs of the most secure certificate on the market—the only one available with the money-backed GCAL Zero Tolerance 4Cs Consumer Guarantee. GCAL’s premium Guaranteed Diamond Grading Certificates bundle all the essential quality grading information with security data and visually highlight the individual beauty of each diamond.

The last section, Selling with GCAL, teaches everything needed to successfully make the sale. Small quizzes are presented alongside easy-to-understand slides, reinforcing tips learned along the way.

To register for eLearning, log on to

Contact: Donald A. Palmieri

About Certified Diamond Exchange
Certified Diamond Exchange (CDE) is a subsidiary of Certified Luxury Exchange, Inc. a unit of Collectors Universe, Inc., a NASDAQ Global Markets traded company (CLCT NASDAQ listed). CDE was launched to provide retail jewelers with a stable source of diamonds that are certified for the authenticity and quality ratings, especially in color and clarity, with the service provided by Gem Certification & Assurance Lab (GCAL) that offers the Zero Tolerance Consumer Grading Guarantee. For diamond retailers, CDE is a FREE and simple and convenient way to obtain GCAL certified diamonds that are consistently and accurately graded for presentation to the customer.

About Gem Certification and Assurance Lab
Gem Certification & Assurance Lab (GCAL) is a subsidiary of Collectors Universe, Inc., a NASDAQ Global Markets traded company (CLCT NASDAQ listed). GCAL provides guaranteed diamond certification with bundled services including Gemprint and direct light performance analysis as well as SourceVeritas and Ideal Cut certificates (

About Collectors Universe
Collectors Universe, Inc. is a leading provider of value added services to the high value collectibles, diamond and gemstone markets. The Company authenticates and grades collectible coins, sports, cards, autographs, stamps, currency, diamonds and colored gemstones. The Company also compiles and publishes authoritative information about United States and world coins, collectible sports cards and sports memorabilia, collectible stamps, diamonds and gemstones. This information is accessible to collectors and dealers at the Company’s Web site, , and is also published in print.